Metrolite #2

Metrolite #2

William Dwiggins


Design date:
Publisher: Linotype

In 1929 Chauncey Griffith at Mergenthaler commissioned W.A. Dwiggins to design a warmer and less mechanical Geometric Sanserif to compete with Futura. Dwiggins’ best efforts proved that human warmth had little to do with cool geometry; for twelve…

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