Developed from Ionic No.5, this type is the first of Chauncey Griffith’s Linotype Legibility series to be designed for general use, although it achieved (and retains) popularity as a newspaper text face in Sweden.
by · Published May 26, 2015
· Last modified October 17, 2015
Giambattista Bodoni (1740–1813) was called the King of Printers and the Bodoni font owes its creation in 1767 to his masterful cutting techniques. Predecessors in a similar style were the typefaces of Pierre Simon...
by · Published May 26, 2015
· Last modified May 15, 2024
Before designing this font, C.H. Griffith consulted the results of a survey of optometrists regarding optimal legibility. Excelsior was then presented by Mergenthaler Linotype in 1931 and remains one of the most legible and...
by · Published May 26, 2015
· Last modified May 15, 2024
Decreasing width of the American newspaper web led to narrower news columns, and a demand for a more condensed typeface. Reaction from the quiet texture of Excelsior suggested a stronger contrast, more like Regal....
by · Published May 26, 2015
· Last modified November 6, 2024
Designed specifically for AT&T to set telephone directories by Chauncey Griffith at Mergenthaler in 1938, Bell Gothic was the standard American directory typeface for forty years. Limited in performance by linecaster matrix requirements, Bell...