In 1932, the great American type designer, Morris Fuller Benton was busy directing the creative departments of ATF and designing type. Big on his plate during that period was the development of the Bank...
by Staff · Published February 27, 2020
· Last modified December 28, 2022
ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility...
by · Published February 27, 2020
· Last modified December 29, 2022
ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic...
by · Published February 27, 2020
· Last modified December 29, 2022
ATF Headline Gothic cries out to be used in headlines, and that is exactly how it was used after it was first created by American Type Founders in 1936 with newspapers in mind. It...