Daniel Berkeley Updike seems to have stimulated the architect Bertram G. Goodhue to design the prototype in 1896 for Ingalls Kimball at the Cheltenham Press. Six years later Morris Fuller Benton at ATF developed...
by · Published May 26, 2015
· Last modified December 28, 2022
In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.
by · Published May 26, 2015
· Last modified May 17, 2024
This series of faces was designed initially by Morris Fuller Benton, circa 1900. The design is a refinement of Taylor Gothic from 1897. It features a sans serif thick and thin design with angular...
by · Published May 26, 2015
· Last modified May 18, 2024
The Neubank family builds on the firm foundation of Bank Gothic, a twentieth-century classic designed by Morris Fuller Benton for ATF, and adds a fluid, dynamic lowercase that makes it right at home in...