Dekalb
The idea for the typeface Dekalb was born in 2013 after a day of photographing signage, murals and graffiti around Dekalb and Wyckoff avenues in Bushwick, Brooklyn. The initial drafts of the letterforms were...
font_designer: Pablo Medina
Union Square
Union Square is a typeface based on mosaic typography in the New York subway system. In many subway stations throughout the city, we see signs from the early part of the 20th century made...
Vitrina
Vitrina is a script based on letterforms painted on a window for a restaurant called “Latin American Cafeteria”. Its quirky script forms are meant to evoke a sense of hand painted signage. Vitrina means...
North Bergen
North Bergen is a dirty sans serif based on letterforms seen painted on a wall of a magazine store in North Bergen, New Jersey. Its unrefined, quirky forms reflect a typographic naivete and are...
1st Ave
1st Ave is the most experimental of my typefaces. I took a picture of a metal and neon sign in the East Village of New York City. These signs are slowly being replaced by...
Marquee
In 1994 I took a picture of an old movie marquee in Times Square, New York City. 7 years later, I decided to design a typeface based on the big plastic letters found in...
Diablitos
In August of 2009, I was commissioned by Zoo York, a New York City based skateboard company, to visit Buenos Aires to study and document street typography. As soon as my taxi driver took...
Calaveras
In August of 2009, I was commissioned by Zoo York, a New York City based skateboard company, to visit Buenos Aires to study and document street typography. As soon as my taxi driver took...
Cuba
The inspiration for Cuba comes from a sign for the restaurant “La Flor de Cuba” on Bergenline Avenue in Union City, New Jersey. Its blocky, dimensional forms are reminiscent of letterforms seen in signs...