Alta California became designer steve mehallo’s “vector-based artist’s response” to the early Apple Macintosh bitmapped font San Francisco. Alta California was developed using “sampled” wood type and letters from numerous historical sources. The…
by · Published May 26, 2015
· Last modified December 1, 2024
Googie Architecture, also known as “Midcentury Coffee Shop Modern,” was born in California during the Atomic Age. Martini at Joe’s is based on lettering from several historic Googie sources – many of which no...
by · Published May 26, 2015
· Last modified December 28, 2022
Escoffier Capitaux is named for culinary legend Auguste Escoffier (1846-35) and inspired by lettering used in vintage French advertising – including the work of commercial illustrator/fashion designer Ernst Dryden (1887-1938) WITH a hearty serving…
by · Published May 26, 2015
· Last modified December 28, 2022
TwentyFourNinetyOne [2491] is a reinterpretation of the alphabet of 1919 by Theo van Doesburg; the original a true rendering of the thinking of the Dutch-based art movement “de Stijl.” Jump forward to 1980 and...
by · Published May 26, 2015
· Last modified December 28, 2022
Jeanne Moderno is a revisionary type family. A synthesis of Bodoni Italic and 19th Century Ultra-Bold “Fat Faces”—distilled with personality taken from early 20th Century Modernists; the Futurists, Dadaists, Suprematists, Constructivists…
by Staff · Published May 26, 2015
· Last modified December 28, 2022
With the printing of the Futurist poem “Zang Tumb Tuuum” in 1914, modern art had taken a typographic twist: “words in freedom” (parole in libertà) were now a major part of the art world....