ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility...
by · Published February 27, 2020
· Last modified December 29, 2022
ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic...
by · Published February 27, 2020
· Last modified December 29, 2022
ATF Headline Gothic cries out to be used in headlines, and that is exactly how it was used after it was first created by American Type Founders in 1936 with newspapers in mind. It...
by · Published February 27, 2020
· Last modified December 29, 2022
The Garamond family tree has many branches. There are probably more different typefaces bearing the name Garamond than the name of any other type designer. Not only did the punchcutter Claude Garamond set a...
by · Published February 27, 2020
· Last modified December 29, 2022
ATF Franklin Gothic® A new take on an old favorite Franklin Gothic has been the quintessential American sans for more than a century. Designed by Morris Fuller Benton and released in 1905 by American...
by · Published February 27, 2020
· Last modified December 29, 2022
Oh, Brush … beloved script emblem of plumbers, mechanics, bodegas, lunch counters, and other low-rent concerns. Since 1942, you have given faceless apartment buildings a name, brought life to the badges and banners of...
by · Published February 27, 2020
· Last modified December 29, 2022
Sporting broad, unadorned caps and just a dash of flair, ATF Wedding Gothic is like an engravers gothic at a black tie affair. It comes from the same tradition as other social gothics from...
by · Published February 27, 2020
· Last modified December 29, 2022
First introduced by the American Type Founders Company in 1906, Railroad Gothic was the quintessential typographic expression of turn-of-the-century industrial spirit—bold and brash in tone, and a little rough around the edges. A favorite...