Thomas Maitland Cleland’s careful and scholarly creation of a typeface from 15th Century Florentine inscriptional capitals; designed for the Bruce division of ATF.
by · Published May 26, 2015
· Last modified November 6, 2024
Daniel Berkeley Updike seems to have stimulated the architect Bertram G. Goodhue to design the prototype in 1896 for Ingalls Kimball at the Cheltenham Press. Six years later Morris Fuller Benton at ATF developed...
by · Published May 26, 2015
· Last modified November 6, 2024
In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.
by · Published May 26, 2015
· Last modified December 28, 2022