In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.
by · Published May 26, 2015
· Last modified November 6, 2024
This is an American face designed by Lucian Bernhard for ATF in 1929. An extra light face with tall ascenders and stylized bars that extend off to the left. The lower-case sits on the...