Park Avenue
The first of the popular American informal scripts designed by R.E. Smith for ATF in 1933.
font_foundry: Bitstream
Parisian
In 1928, the application of pure geometric form to sanserifs and slabserifs was in full swing. Morris Fuller Benton applied geometry to the Modern letterform to arrive at Parisian and Broadway for ATF.
OCR-A
A set of capitals adequate for machine reading only; this barely legible pioneer sees declining use.
Life
Designed by Francesco Simoncini and W. Bilz, this design follows Times New Roman in structure, but differs in some details. Unlike Times New Roman, the boldface is a weighted version of the roman.
Kaufmann
The most popular type of this kind, designed for ATF by M.R. Kaufmann in 1936.
Goudy Old Style
Inspired by the Froben capitals believed to have been cut by Peter Schoeffer the Younger, son of Gutenberg’s apprentice, this design is neither strictly a Venetian nor an Aldine. The archaic approach and lack...
Futura
Futura is the fully developed prototype of the twentieth century Geometric Sanserif. The form is ancient, Greek capitals being inscribed by the Cretans twenty-five hundred years ago at the time of Pythagoras in the...
Franklin Gothic
Produced by ATF in 1904, Morris Fuller Benton’s personal version of the heavy sanserifs first made popular by Vincent Figgins in 1830. Franklin Gothic remains popular after over a hundred years of use.
Folio
Designed by Konrad Bauer and Walter Baum in 1956, Folio was the first popular Swiss Sanserif; the positive black shapes of the letters appear to be locked inevitably into the correct position by the...
Copperplate Gothic
The classical nineteenth century engravers’ form, with corners sharpened with a flick of the burin. F.W. Goudy captured the design as a typographic series for ATF in 1901.