Morris Fuller Benton’s ATF version of Baskerville’s design cut by William Martin for the British printer and publisher William Bulmer. ATF released the design in 1928.
by · Published May 26, 2015
· Last modified November 6, 2024
Morris Fuller Benton started the Bodoni revival with this version for ATF in the early years of the 20th century. We consider it the first accurate revival of a historical face for general use....
by · Published May 26, 2015
· Last modified November 6, 2024
Firmin Didot cut the first modern face about 1784 in Paris; Giambattista Bodoni followed prolifically on his heels; his punches and matrices survive in Parma. Bauer has produced the most faithful and delicate contemporary...
by · Published May 26, 2015
· Last modified November 6, 2024
Bernhard Modern was designed in 1937 by Lucian Bernhard for ATF. It is his personal version of the small x-height engravers’ old styles popular at the time. A perennial best-seller, Bernhard Modern remains popular...
by · Published May 26, 2015
· Last modified November 6, 2024
Designed by George Belwe for Schelter & Giesecke in Dresden, Belwe is one of the first typefaces to show the elements of the style we have classified as Kuenstler. Deliberately unusual proportions and detailing...
by · Published May 26, 2015
· Last modified November 6, 2024
Designed specifically for AT&T by Matthew Carter at Mergenthaler to replace Bell Gothic with a typeface that made effective use of digital typesetting technology, Bell Centennial gets several more lines per page than Bell...
by · Published May 26, 2015
· Last modified November 6, 2024
Designed specifically for AT&T to set telephone directories by Chauncey Griffith at Mergenthaler in 1938, Bell Gothic was the standard American directory typeface for forty years. Limited in performance by linecaster matrix requirements, Bell...
by · Published May 26, 2015
· Last modified November 6, 2024
An original design by Richard Isbell for ATF; in exaggerating the tapered stroke introduced eleven years earlier in Hermann Zapf’s Optima, Isbell created the first flareserif to achieve popularity in the United States.
by · Published May 26, 2015
· Last modified November 6, 2024
Lettering designer Ray Cruz, creator of Bitstream’s VeraCruz, Fat Albert and Cruz Cantera, and many other typefaces, introduces Homeland BT, a finely drawn family of six weights, including two italics. This text and display...
by · Published May 26, 2015
· Last modified November 6, 2024
Matt Desmond (MADType, Pufficlaude BT) would like you to meet Mesotone BT. This computer typeface design is monoweight and somewhat monowidth. The squarish unicase glyph forms feature eased corners and rounded terminal ends, which...