font_foundry: Jeff Levine

The basis for Series A Signage JNL is Highway Gothic; a type style design formally known as the FHWA Series. The font was developed by the United States Federal Highway Administration, and originally consisted...

From the 1917 sheet music for “The World Has Been So Mean to Me” comes a wonderfully hand lettered chamfered sans with varying widths and character shapes, now released digitally as Sentiment JNL in...

The cover of the vintage sheet music for “This Little Piggie Went to Market” (from the 1934 film “Eight Girls in a Boat”) features a hand-lettered sans serif with intermittent chamfered angles. This became...

Before the mid-to-late 1970s, when retailers started to embrace UPC (universal price code) technology on a grand scale, pricing merchandise took on many forms. One method especially popular with variety stores (such as Woolworth’s,...

Alf Becker graced the pages of “Signs of the Times” magazine month after month for decades, presenting attractive and unusual hand lettered alphabets as inspiration for other sign painters and show card writers. From...

Loosely based on some hand-lettered title cards from various vintage Columbia Pictures two-reel comedies, Short Subject JNL is a pleasant sans serif typeface that is aptly suited for titling and other similar applications.

Shopping Spree JNL was inspired by the hand lettering on the title card for the 1938 film “Fast Company” starring Melvyn Douglas and Florence Rice.

Despite the racially demeaning 1906 sheet music for “The Ghost of the Banjo Coon”, the title’s lettering provided an interesting hand-lettered sans serif that has been re-drawn digitally as Showmanship JNL in both regular...

For decades, the National Show Card Writer Company of Minneapolis, MN produced sign making kits used by shopkeepers, schools, churches and many other types of organizations. The standard sets were comprised of two part...