Linotype Freytag is a condensed display face with simple, geometric shapes. With its highly readable and trendy letterforms, it is perfect for flyers, advertising, packaging, posters and magazine headlines.
by Staff · Published May 26, 2015
· Last modified May 15, 2024
In 2004, Frutiger, together with Linotype in-house type designer Akira Kobayashi, reworked the Avenir family to address on-screen display issues. The result was titled Avenir Next. The typeface family was increased to 32 fonts:...
by Staff · Published May 26, 2015
· Last modified May 15, 2024
Francker is a sans-serif, based on clean and simple design principles that betray its Danish origin. Its curves are based on the “super ellipse”, a mathematical shape about half-way between an ellipse and a...
by Staff · Published May 26, 2015
· Last modified May 15, 2024
Potpourri was based on an energetic alphabet written by expert calligrapher Gottfried Pott. To create the elegant yet rugged strokes, Pott cut a pen with a unique fringed tip — from a drinking straw!...
by Staff · Published May 26, 2015
· Last modified October 19, 2015
In drawing the Avenir® typeface, Adrian Frutiger looked to both the past and the future for inspiration. His goal was to reinterpret the geometric sans serif designs of the early part of the 20th...