Frederic W. Goudy originally designed Pabst in 1902. This lettering was used by the Pabst Brewing Company for their promotional materials. It was later developed into type for ATF. Goudy later licensed Pabst Oldstyle...
by · Published May 26, 2015
· Last modified May 17, 2024
LTC Spire with alternate caps was designed by Lanston’s type director Sol Hess in 1937. Spire Roman was designed without lowercase. But it includes alternate rounded caps which transform this extra condensed “fat face”...
by · Published May 26, 2015
· Last modified May 19, 2024
Sailor is the digital rendition of a film type that was popular in the early- to late-1970s. The type was called West Futura Casual at Photo-Lettering by David West. Some of the letter shapes...
by · Published May 26, 2015
· Last modified May 18, 2024
Byington pays respect to Trajan’s venerable lines while removing the delicate nuances generally associated with the traditional design, inspired by the antique sculptures etched into Trajan’s column in Rome. Byington’s strength rests in its...
by · Published May 26, 2015
· Last modified December 28, 2022
Bad Girl was designed to appeal to the young consumer and the young-at-heart. While clearly feminine, it manages to combine a charming naïveté with in-your-face rebelliousness. The awkward, rather self-involved character shapes have a...
by · Published May 26, 2015
· Last modified May 17, 2024
Frederic Goudy joined Lanston as art advisor in 1920. One of his first initiatives was to design a new version of Garamond based on original Garamond designs of 1540. Goudy intended his free-hand drawings...
by · Published May 26, 2015
· Last modified December 28, 2022
Ziro expresses itself boldly and spontaneously. It consists of two different sets of capitals to help create natural handwriting effect. The letter “I” is treated like a lowercase “I” and the letter “O” has...