Worn and torn, dry and cracked, resistant to wind and rain… the skin of the elephant is a thing of dry beauty and ancient wisdom… During the gold rush, the phrase “Seeing the elephant”...
by · Published May 26, 2015
· Last modified December 28, 2022
Alta California became designer steve mehallo’s “vector-based artist’s response” to the early Apple Macintosh bitmapped font San Francisco. Alta California was developed using “sampled” wood type and letters from numerous historical sources. The…
by · Published May 26, 2015
· Last modified March 30, 2025
Googie Architecture, also known as “Midcentury Coffee Shop Modern,” was born in California during the Atomic Age. Martini at Joe’s is based on lettering from several historic Googie sources – many of which no...
by · Published May 26, 2015
· Last modified May 18, 2024
Carouselambra is a homage to the typography on Led Zeppelin’s Houses of the Holy album jacket. It’s based on a fancy Arts and Crafts lettering style which was popular in the late nineteenth century....
by · Published May 26, 2015
· Last modified December 28, 2022